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Camel Quarter-Hour, The (see also Morton Downey)

Premiere Episode: 1931-06-01
Final Episode: 1932-05-08

Broadcast History:

Dates: 6/1/1931 - 5/8/1932
Network: CBS
Starting time: 7:45PM
Sponsor: Camel Cigarettes
Length of show: 15 minutes

Series Synopsis: The Camel Quarter-Hour was the first short broadcast to lure a major national sponsor from the hour-long variety shows. The producers were praised by the Forum for their “elaborate signatures” and “sugar-coating sales messages.” The critic was less than thrilled with Tony Wons, radio’s first shirttail philosopher. “Approximately one minute [and] 45 seconds of advertising, two minutes of rubbish by Wons, and the remaining time divided between Downey and the orchestra” was the verdict. Because of the success of this show, similar programs came along the same year, and the venerable Lucky Strike Dance Orchestra underwent radical surgery. These four—Camel, Lucky Strike, and the Chesterfield and Prince Albert Quarter-Hours—were dubbed “Lady Nicotine’s Children” in the press. Their success was impressive but brief. On The Air: The Encyclopedia of Old-Time Radio by John Dunning
Creator: ***  
Cast: Morton Downey(Singer)
Tony Wons
Director: Charles Gannon